The Cultivated Web Blog » Internet Marketing http://www.cultivatedweb.com/blog Getting the most out of web and graphic design Sat, 05 Mar 2011 16:55:48 +0000 en hourly 1 http://wordpress.org/?v=3.3 Use Creative Videos for Effective Marketing http://www.cultivatedweb.com/blog/internet-marketing/creative-video-marketing.html http://www.cultivatedweb.com/blog/internet-marketing/creative-video-marketing.html#comments Fri, 20 Feb 2009 03:21:31 +0000 Mitch Cohen http://www.cultivatedweb.com/blog/?p=106 Continue reading →]]> What? Use videos for marketing? Everyone knows about that. Yes, yes. I know. But here’s a great example that really made me want to gladly buy this company’s product….if I didn’t already have one, and provide what I think is great entertainment and a great marketing example for the rest of us to consider. Live, learn, enjoy.

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]]> http://www.cultivatedweb.com/blog/internet-marketing/creative-video-marketing.html/feed 1 Why Every Small Business Needs A Website http://www.cultivatedweb.com/blog/internet-marketing/business-website-rationale.html http://www.cultivatedweb.com/blog/internet-marketing/business-website-rationale.html#comments Sun, 08 Feb 2009 23:24:00 +0000 Mitch Cohen http://www.cultivatedweb.com/blog/?p=84 Continue reading →]]>
  • Visibility – let people searching the web for the products and services you provide find your business. Your website is your sign on the Internet.
  • Credibility – it tells people about your business and that you care enough to invest in letting them know.
  • Marketing – websites should be a relatively inexpensive part of your overall marketing and public relations strategy.
  • Communication with existing clients and, perhaps equally important, potentially new clients.
  • Education – people need to know more about your products and services so they cane make the informed decision to buy from you. Share your knowledge and add value to your website for your site visitors to encourage visitor loyalty.
  • Sell online – this one should be self-explanatory. But the old adage that it takes money to make money was never more true. Selling online can be lucrative as long as someone is minding the store, providing customer service, monitoring inventory, and so on. Then there’s the infrastructure: e-commerce software, online merchant account, and a payment gateway. Finally, let’s not forget about getting some traffic to our site.
  • Competition – I guarantee some of your competitors have a website and if you’re not in the game there’s no way you can win.

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    ]]>     http://www.cultivatedweb.com/blog/internet-marketing/business-website-rationale.html/feed 1     If It Sounds Too Good To Be True… http://www.cultivatedweb.com/blog/internet-marketing/if-it-sounds-too-good-to-be-true%e2%80%a6.html http://www.cultivatedweb.com/blog/internet-marketing/if-it-sounds-too-good-to-be-true%e2%80%a6.html#comments Sat, 13 Dec 2008 14:36:44 +0000 Mitch Cohen http://www.cultivatedweb.com/blog/?p=39 Continue reading →]]> Have you ever been to one of those time share sales tours? You know what I mean. You receive an invitation in the mail for the weekend at a beach or mountain resort. The offer includes free lodging, breakfast, and a great gift. All you have to do is take a tour of the property for a couple of hours and listen to a sales presentation. It sounds great…and then the shoe drops. The sales pitch is heavy handed, can be very intimidating, and in the worst cases may even be insulting and threatening.

    I recently got an invitation in the mail to attend a “FREE Dinner Conference” in my town to learn how people make money on the Internet. The invitation included tickets for me and my guest. We would even receive a free gift, an MP3 player. Wow! I’m in. So I called a friend and we decided to satisfy our curiosity over a free lunch.

    I have to say, it really was a well done presentation. They were very cordial, respectful and there were no high pressure tactics. Their pitch was good. They asked all the right questions of the audience.

    • You all want to make money, right?
    • You want to be independent and financially secure, right?
    • You want to take care of your family, right?
    • The economy’s in the tank, right?
    • Do you want some of the billions of dollars spent online? Duh!

    Then the shoe dropped. Just give us some of your money and you can have our money making system. You’ll have the bucks rolling in while you sleep in no time. If you really want to be successful, you can upgrade for 20 times the intro price. You know, when something sounds too good to be true, it probably is. The point is that internet marketing and selling is a complicated puzzle. Success doesn’t come easy and it doesn’t come quick. As Earl Nightingale said, you can’t get any heat from the stove until you put some wood in it.

    Have you ever had an experience with this type of online sales product? Leave a comment and share your experience.

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